iNSIGHT

Inspiration and Fixation – Unconscious Design Emerges

What is the reason for spontaneous fixation and innovation combustion? Unconscious Design 

The reality of design thinking can be identified and focused onto a multitude of factors but one which is consistently ignored is the function of spontaneous fixation. In Inspiration and fixation: Questions, Methods, Findings, and Challenges we see the mechanisms and possibilities to allow the unconscious models of design effect the tools that designers use and more importantly the possibility of breakthroughs happening. 

 

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