iNSIGHT

Innovate or Die – Is that a Fact? Yes with the proper foundation. Time.

Mechanism for incremental NPD efforts is the assumption that the NPD efforts are based on Now and not a the time honored R&D model of investigate exploration.

With Innovate or Die – Is that a Fact? we see that skipping over the foundations of managing spontaneous ideas causes penthouses built on moving sand where as creating a long term innovation and R&D pipeline is the path to sustained market dominance.

 

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