Innovate or Die – A Playbook for Active Designers

What are the mechanisms for challenging the status quo? What are the ways that innovators are able to continually push the boundaries of what is possible within the context of “newness” here’s how:

When the home water filtration market needed a boost where did they turn? Design. How could Britta the major tour de-force in water systems turn their aging $15 system into an object that could stand out in a museum for it’s clean lines yet hefty price tag? Design. Innovate or Die – A Playbook for Active Designers we see the basic underpinnings of the way