Infographics – Your Savior in New Product Launches

It has happened to every designer,  entrepreneur & product developer & it even happens to international firms launching new services – the launch black hole. How is it that designers of new products, businesses and even services miss what’s out there? The solution: not utilizing design & market infographics. How do world class companies do it? They do it here:

And, as shown in this infographic of every kitchen utensil made, by type the playing field is defined. More, there are any number of similar examples for every other product and even service out there. A quick look, the 10,000 meter view is what separates innovators from the also rans. How does your firm stack up in the way it looks for new opportunities?

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