Leveraging IP + R&DProduct Design + Innovation

CINECAFE
@
CineCitta
Rome

Client: CineCitta
Location: Rome, Italy

CINECAFE is a nationwide, internet connected system of games, advertising and multimedia functionality that can be accessed on mobile phones, kiosks, and fully interactive public devices. A user can text a number for the CINECAFE system projected on the side of a kiosk and answers trivia questions for points directly from their deice and/or interact directly on the projected wall. A user can address or call a movie wall, images projected on the side of a building in real-time to answer movie questions for points. “CinEsticks” allow users to transfer famous movie images between rotating sticks to gather points transferred to their cell phones for major city centers and shopping areas.

Culminating at the “PivotEpoint”, a self contained transportable location where people come to redeem points for the games that they have won throughout Italy a social space is created to draw people to further interact with CINECAFE itself. Dial the number of the PivotEpoint where you are standing or connect directly to it via the internet, select how much you want to transfer, and then once confirmed by the pivot point employee, a user can get merchandise, food, etc. The pivot point can also project images onto buildings and nearby walls or onto itself as a movable movie / media projection system.

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