Client: McCann Erickson
Enabling design thinking and innovation is the core of McCann Erickson‘s, Milan efforts. Educating senior management and staff on the newest techniques, tool-sets, case studies, technologies and mechanisms for increasing innovation inside was just one part of iGNITIATE’s efforts with one of McCann Erickson‘s flagship offices in Europe.
Interactions with the team included training, design sessions, intensive one on one training as well as group sessions. Output from iGNITIATE’s efforts resulted in continued revenue creation, new business development, the usage of advanced technologies and the expansion of the offices offerings to their Italian client base.