Client: Bausch&Lomb
Location: New York, NY USA
3-2-1 Contact” is a full rebranding, package design and new product development effort for USA based Bausch and Lomb, the international manufacturer and distributor of eye care products. The design incorporates a full strategy and new product development innovation process. The strength of the project comes from it’s bottom up R&D process as well as a customer facing investigation into eye-care and travel.