Our Approach: Traditional Approaches to Deisgn Thinking, Innovation Centers & NPD
What allows one firm to harness their own internal creativity and succeed in the marketplace and another firm waste time, money and resources on failed innovation attempts? Traditional new product and services commercialization efforts tend to focus on one primary factor of a "new" product's success and is commonly referred to as The Chase Game."
This reactive model keeps employees busy, channel partners demanding more, and focused on short term solutions not allowing for a longer term new market leadership position to be developed. The faster the market reacts, the faster this cycle spins and the more corporate boards, family enterprises and employees clamor for the next best thing.
Traditional new product development firms support this model where iGNITIATE leverages existing underlying Research & Development activities, current engineering efforts, and new design initiatives to establish non-traditional mechanisms for new product & services launches to take place in a more impactful way.
When board level strategy, c-level management and senior level execution takes place with iGNITIATE's proven business models, design is leveraged, innovation takes place, and our clients continue to develop and flourish in the market. To learn more how iGNITIATE accomplishes this with our client and partners, you can Read more >