Featured Success: REUTPALA for The World Retail Congress - London, England

Launched at the prestigious World Retail Congress in Rome is the completely redesigned award REUTPALA by Gregory Polletta. The origin of retail is the connection between the maker/giver and the receiver. REUTPALA is the juxtaposition of utpala - "longevity or renewal", "to burst open", "youth" and that of the future of retail. REUTPALA is a symbol and when examined closely inside the victory of the spirit of giving and receiving an award, a reward with two hands is preserved. The typology of REUTPALA allows it to keep the brand identity of the World Retail Congress in a prominent position on a person's desk yet obscurified by the object itself, a reminder of the worldly spirit of giving and receiving.

Designed, and engineered by Gregory N. Polletta, the design took almost 300 days of R&D with more than 10 international partners and manufactures using advanced 3D Metal Printers in conjunction with 3 university laboratories in 3 countries and the team at iGNITIATE. The result is a spectacular example of advanced design, manufacturing and production techniques. The award is being given to some of the world most prominent leaders in retail including a special lifetime achievement award being given to Alberto Alessi for his incredible contribution to design and retail world wide.

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