Topiade for Louis Vuitton - Paris, France

Topiade is a lay-over facade structure designed to enable a renewal of an existing retail store building without major reconstructions. The concept of Topiade was created by identifying central attributes of the famous French fashion brand, Louis Vuitton : luxury, French, and craftsmanship. The designs that we produced were of this nature and could be thought of as conduits to the outside and the inside. Simply the goal was to create a LV building "alive" and to make it so that people are able to experience this "aliveness" each day that they own and use a LV product. A comprehensive research was carried out on the design, brand perception, brand identity, global marketing & sales, plus competitor strategy before the generation of the concept which suggest a slight shift in the current art direction of Louis Vuitton. 4 independent concepts with a total of 12 permutations of these concepts was investigated. Each of these designs addressed the needs of expanding the idea of LV facade design, the use of topiary art as well as pushing further with the idea of modular facade systems applicable to Louis Vuitton. Topiade brings to the facade of a building a vertical version of the luxurious and traditional french garden that redefine Louis Vuitton's virtue. Several variants are proposed within the concept. Real topiary blocks are arranged on the facade, behind them is a net of water / nutrient feeding system. every so often, a real gardner is to be dispatched and maintain the topiary plants while creating an interesting scene around the building.

Extending the design to a more addressible system is the ability to define moving blocks of topiary pannels based on progromatic controls and further the use of holographic display systems a further innovation to Louis Vuitton's already expandng endevors to the future of design and art.

Note: bottom image row are full motion .GIF files of the moving pin & and hologram design & may take a few moments to load on mobile devices.

Hover over thumbnails to enlarge images.

TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #1 TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #2 TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #3 TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #4 TOPIADE Layover Moveable Face 1 Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #8
TOPIADE Layover Moveable Face 1 Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #7 TOPIADE Layover Moveable Face 1 Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #5 TOPIADE Layover Moveable Face 1 Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #6 TOPIADE Layover Face 9 Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #9 TOPIADE Layover Moveable Face 10 Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #10

TOPIADE Layover Facade by GAS DESIGN iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #0






TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image #1a TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image 2a TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image 3a TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image 4a TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image 5a TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image 6a TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image 7a TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image 8a TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image 9a TOPIADE Layover Facade by iGNITIATE for LOUIS VUITTON ARCHITECTURE, Paris, France Image 10a






SELECTED SUCCESSES

Utilizing Strategy & Analytics
- Bard Medical Devices, USA
- Pepsi Cola Manhattan, USA
- Merck - Medco California, USA
- Nielsen Media Research, USA
- National Science Foundation, USA
- Tech Expo Manhattan, USA
- Richard Schultz Furniture, USA
- Send Word Now, USA
- Bluestar Capital, USA
- Natwest Bank, USA


Launching Disruptive Designs
- Louis Vuitton, Paris
- The SEED Foundation, DC, USA
- Fujitsu, Tokyo
- Avero Inc. Manhattan, USA
- Bausch&Lomb Intl., Rochester, NY
- Creanspeak Productions, LA, USA
- Sunstar / Butler Intl, Tokyo
- American Management Systems
- Swarovski, Austria
- Bankers Trust, Manhattan, USA
- CinEcitta, Rome, Itlay


Leveraging IP + R&D
- Pfizer, Manhattan, USA
- Xerox PARC, Cambridge, UK
- AMD Microprocessors, USA
- Showcase Communications, USA
- National Science Foundation, USA
- Los Alamos Laboratories, USA
- National Governors Assoc. USA
- Lawrence Livermore Labs, USA
- US Department of Defense, USA
- Center for Advanced Technology,
  Washington DC, USA
- Charmed Technologies, USA


Training, Exec Education &
Speaking Engagements

- University of Connecticut
- Stanford University
- John Hopkins University
- MIT
- Georgetown University
- European School of Economics
  Milan & Rome, Itlay
- Parsons School of Design,
  Paris, France
- Ecole Nationale des Ponts et
  Chaussees - ENPC PhD/MBA
  Program, Paris
- Lucerne School of Art & Design
- Government of Singapore
- McCann Eriksson, Milan, Itlay