Our Services: Strategy & Analyitics
Design Breakthroughs & new products and services models are born 1st by Building an Innovation Organization from the ground up. iGNITIATE assists your firm to achieve new product development breakthroughs by mapping Innovation, Design, Disruption and Competition via Perceiving Trends and Market Directions which when mapped correctly to user functional requirements differentiate good products from great products. By employing iGNITIATE's proven new product development techniques and by Hearing the Consumer - Social Media & Surveys a further granularity is achieved for new product development success. Explore below some of the ways that iGNITIATE can achieve this for your organization here.
Building an Innovation OrganizationBuilding innovation into your organization and building an innovation organization can be as simple as encouraging your staff to consistently create and submit new product ideas to management, or as complicated as a full innovation audit of your IP + R&D processes as well as your management teams attitudes and ability to embrace change and risk.
iGNITIATE's proven analytics and innovation modeling methods can create for your organization strategic growth as well as embedded strategic initiatives that leave your management team with a stronger sense of creativity, commercialization and most importantly return on the investment that comes from embedding such processes into the DNA of your organization.
Innovation, Design, Disruption and CompetitionThe first step after uncovering a potential innovation is that of competitive analysis and through that analysis a true understanding of a companies position within the marketplace and the ecological niche where new products and services can operate.
iGNITIATE's industry proven secondary and primary market research, competitive analytics methods and our operational experts can communicate complex new product development positioning creating at a glance positioning as well as future direction and clear paths to execution techniques for innovations uncovered.
Perceiving Trends and Market DirectionsiGNITIATE's team of strategy and design professionals work closely with our engineers and external partners to constantly have a finger on the pulse of the ever changing marketplace we call disruptive design.
Trend analysis utilizes ethnographic tools and techniques, along with market research methods to communicate & define directions for new products and services. From Europe to India, the US, Asia and all over the globe, iGNITIATE's staff of multi-national trained and experienced analysts leverage trend spotting, trend analysis, trend forecasting and trend breaking methods.
Hearing the Consumer - Social Media & SurveysResearch methods of the past included: focus groups, qualitative interviewing methods, grass roots campaigns, corporate partnerships, primary research and secondary analysis. iGNITIATE's analysis models incorporate aspects of these plus emerging social media, mobile media and location based user interaction to enumerate insights not normally identified by standard methods. .
Through our partnerships with several of the industries most trusted social media analytics firms, we are able to offer our customers the functionality of social networking analysis, user behavior monitoring and therefore explain to key decision makers what are the trends effecting new products and services, methods and mechanisms to enhance market acceptance of new emerging technologies and alternative business advertising and marketing methods.