iNSIGHT

How to manage creativity? 1300 managers from 19 countries can’t be wrong

What are the key factors to managing creativity in organizations? 8 key factors and women outscored men. Why? Nurturing & the patience to birth new ideas & products. Here’s how. 

With full details and a breakdown of the way that managers respond to the consistent development of unknown areas, How is Creativity Best Managed details eight managerial competencies that elicit creativity in subordinates & ranked according to how well they predicted desirable outcomes. The most valuable of eight managerial competencies proved to be: Provides Adequate and Appropriate Resources, and specifically that women outranked men in all areas. More shocking: metrics suggest that managers lack trainable
skills that are essential for encouraging workplace creativity: they manage. 

 

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