Great Innovations Fail due to Ecosystems? No. Chasms
Recently an article called Why Great Innovations Fail: It’s All in the Ecosystem attempted to describe, based on the book The Wide Lens by Ron Adner, the some of the reasons why “Innovations” many of which are clearly NPD launches, failed, or at the least were difficult adoptions. Examples included, Michelin’s tires with internal sensors that cost the typical garage 70K in equipment just to repair. Yes, 10’s of thousands of dollars investment needed to fix a subset of high end users tires. More we have Digital Cinema requiring your local theater to invest 70K per screen and of course Amazon and their “conditions in the ecosystem that made joining the long-awaited e-book revolution a more attractive proposition for publishers” better known as revenue sharing or at the worst predatory pricing to entice adoption. Is this all? No. Naturally we are then lead to the mother of all “innovations” – Apple’s iPod where DRM and the deals with all the major record labels because of the DRM is ignored – THE key to why the iPod took off. Somehow the security of the encryption and DRM software, code, that links purchases to devices, THE reason why the entire iPod “ecosystem” exists, how it was designed, how the laws were changed to allow for this, etc., are left off the table. The Key architectural design component that makes the entire “ecosystem” exist.