iNSIGHT

great ideas come in pairs, innovations come in processes? no.

The question is always the same, are “innovations” and better than ideas? only if they make it to market. Is there a formula? Well, in 2004 Leslie Martinich in Commercializing and Managing Innovations suggests there is a correlation and specifically based on capabilities of the internal team. Very natural. But what of the validity of the external design itself? David Lavenda in Why Great Ideas Come In Pairs suggests where there is one there is another. And in this Non-European, non artisan model the question is therefore ignored: Have Western companies still not quantified the mentality of design value?


Oddly CNN got it correct recently when an interviewee was quoted as saying, “It seems that only It is odd for me to represent design thinking and process in the debate when my education and training is as a scientist and MBA. The reason I hang around so many smart designers is that I don’t think the old tricks alone will enable the business model innovation and system change we need. We need to borrow from both approaches to pave a new way. It is messy but necessary. Lets bring together the mad scientists and mad designers and see what happens.”

The “innovation nation” is finally catching up with the rest of the world. 

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