iNSIGHT

Fuzzy innovations are not just loveable they are ROI’able

What is the point of a fuzz NPD efforts and how do you mitigate them when the outcomes are fuzzy and the focus is process improvement, concept generation, and concept testing – the quick path to determine the value of NPD efforts.

In The Fuzzy Front End of New Product Development for Discontinuous Innovations we see the mechanisms, the models and alternatives to quickly determining NPD sweet-spots for product innovations.

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