iNSIGHT

Full body scans and brain wave monitors: new tools for designers today? Yes. In real time? Absolutely.

Does Infrared Therography (IRT) successfully demonstrate stimulus cognitive tasks in the way that Electroencephalogram (EEG) ad Effective Self Report (ASR) does? Are these the new tools for today’s designers? Yes.

Comparing Thermographic, EEG, and Subjective Measures of Affective Experience During Simulated Product details how use of these tools are only the beginning of the process for these tools that designers, markets and advertisers are only now beginning to use. And with surprising results.

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