iNSIGHT

Exploring Consumer Perceptions Of Product Innovativeness

Understanding how ratings systems and how they impact the data and perceptions of performance is they key to new product launches.

Exploring Consumer Perceptions Of Product Innovativeness details a rating system to defines product innovativeness (PI) serving as a benchmark in order to assess other perspectives on product innovativeness, especially from the consumer angle. When it comes to details, empirical evidence is always an excellent way to NPD efficacy.

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