iNSIGHT

Designs Role in Technological Innovation? The Driver

The notion of what design is becomes hotly debated however from the perspective of doing what’s never been done before, the role is as the driver.

 

In the landmark study “The Role of Design in Technological Innovation” we see a series of tools and mechanisms of how this can be applied to all aspects of the new product design process. A simple and detailed toolset.

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