iNSIGHT

Design Meets Art: The Making of REUTPALA for the World Retail Congress

The intersection of design and art is a line often crossed and certainly danced upon. And here is how that dance unfolded with The Making of REUTPALA for the World Retail Congress

https://www.worldretailawards.com/reutpala-world-retail-awards-trophy

REUTPALA is the completely redesigned award for the World Retail Congress with it’s origins in retail and the connection between the maker/giver and the receiver. REUTPALA is the juxtaposition of utpala – “longevity or renewal”, “to burst open”, “youth” and that of the future of retail. REUTPALA is a symbol and when examined closely inside, the victory of the spirit of giving and receiving an award, a reward with two hands is preserved. The typology of REUTPALA allows it to keep the brand identity of the World Retail Congress in a prominent position on a person’s desk yet obscurified by the object itself, a reminder of the worldly spirit of giving and receiving.

The design and engineering for REUTPALA took almost 300 days of R&D with more than 10 international partners and manufactures using advanced 3D Metal Printers in conjunction with 3 university laboratories in 3 countries and the team at iGNITIATE. The result is a spectacular example of advanced design, manufacturing and production techniques. The award is given to some of the world most prominent leaders in retail including a 2015 special lifetime achievement award given to Alberto Alessi for his incredible contribution to design and retail world wide.

 

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