Design and Innovation Does Not Mean “Now” or Else. But How?
Mechanism for incremental NPD efforts is the assumption that the NPD efforts are based on “Now” and not a the time honored R&D model of investigative exploration.
With Innovate or Die – Is that a Fact? we see that skipping over the foundations of managing spontaneous ideas causes penthouses built on moving sand where as creating a long term innovation and R&D pipeline is the path to sustained market dominance.