Creativity is Latent Entrepreneurship for New Product Development

When the basis of creativity is just do it, entrepreneurship is only a step away given the ability to turn creativity into demand. In “Introduction to Creativity, Imagination, and Opportunities” we see the underpinnings of how new products, design, and service creation is the basis for the entrepreneurial mindset taken over a huge sampling set of  3,454 twins, comprising of 870 pairs of monozygotic twins and 857 pairs of same sex dizygotic twins. Creativity and the ability to distinguish behavioral patterns across leaders, designers, and entrepreenurs is incredible in its accuracy.


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