iNSIGHT

Creativity in Multidisciplinary NPD teams: making it happen

Through a study of new product development in medium-sized companies, we see how Creativity in Multidisciplinary Teams can push NPD efforts forward and create the relationship within developmental teams for innovation.

Describing the ‘newness-generation’ with new developmental teams and ‘newness-reception’ within larger organizations, we see a clear path described and several models explaining these dynamic systems.

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