iNSIGHT

Consumer Product Attachment – Love is why design exists

For studies in sustainability, Consumer Product Attachment – Measurement and Design Implications cannot be a better primer. Detailing the issue of what shapes long term attachments between consumers and durable goods.

Identifying and evaluating seven factors, the author concluded that enjoyment was most important in short term ownership of objects and memories was most recognized factor in longtime ownership. In a disposable product society, it is intriguing to read an article encouraging long-term ownership.

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