iNSIGHT

Check your creative head: Order and Disorder in Product Innovation Models

How is it that creativity is mitigated in an environment of corporate watchdogs and ROI demands? Via five NPD models presented: the sequential, compression, flexible, integrative and improvisational models a mechanism for product innovation management shows a changing position to less mechanistic, and towards organic models of, in particular, creativity better accepted as Order or maybe “Disorder” in Product Innovation Models

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