How to get “The Look” to increase design ROI
The Different Roles of Product Appearance in Consumer Choice explores product appearance in consumer choice…
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The Different Roles of Product Appearance in Consumer Choice explores product appearance in consumer choice…
How far does design extend into the enterprise? All the way to the format of…
Suggestions. Suggestions. Suggestions. How is it then that a culture so focused on hierarchial mechanisms…
It’s not easy to use an equation model to evaluate the validity of creative potential…
Exploratory units are an important aspect of an innovation team and Enhancing Discontinuous Innovation defines…
On Tue., Sept 13th @ 12 noon Gregory Polletta will give the 1hr pre-iGNITE Convergence…
Why is design not synonymous with the America’s? Why is it not as important as…
Design and particularly innovation is expensive. In 2016, a typical industrial designed product costs minimum…
How many times did your grandparents see snowboards when they were children? Never. How about…
How can you extract short-term R&D output and long term R&D exploration of new technological…